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Shopping Cart Monitoring – Avoid Lost Sales When You Monitor Your Shopping Cart for Availability

Shopping cart monitoring is important in today’s online retail society because many times people do not understand the concept of an online shopping cart (which is ironic because many American consumers certainly understand what a real shopping cart feels like with plenty of objects inside the cart!).

Monitor your online shopping cart for availability with ChangeDetect.

Online retailers must be able to monitor online shopping carts because they must be aware of any potential technical issues that may arise because of shopping cart failures. These online shopping carts could cause errors for the consumer, could cause errors for the company or could cause potential litigation for everyone involved in the fracas.

One example where shopping cart monitoring could be important is at an online retail store, where many people add, remove and purchase items from a shopping cart every day. The idea of a shopping cart is that people will temporarily select items that they may have intention of buying and virtually place them in a “shopping cart”, which would the same thing as in real life placing an item off of the shelf and into your shopping cart.

By monitoring their personal online shopping cart, consumers can become aware of the potential error of adding more than one of the same item into the cart. While a company would probably like a consumer buying two of one item, the company probably will not see this happen because consumers are becoming more and more aware of shopping cart monitoring.

Instead, companies should monitor online shopping carts in order to place the correct order for a company. For example, if a customer orders one of a particular item, the company should make sure that they do not send more than one particular type of that item, otherwise the inventory level for that item will be incorrect and will cause major bookkeeping problems for the company.

Shopping cart monitoring is important because a company should keep track of their assets at all times. Finally, there is also the potential for litigation in case shopping cart monitoring is not put in place. For example, if a customer and a company disagree on the cost or amount of products that were placed in a shopping cart and there is no proof of shopping cart history due to shopping cart monitoring, then there is the potential for lost business or even potential litigation if the value inside the cart is of high value.

Shopping cart monitoring is important for every online retail business.

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E-commerce Monitoring – Avoid Irreparable Damage to Your Reputation as an Ecommerce Retailer

Electronic commerce, commonly known as e-commerce or ecommerce, has evolved considerably in the last 10 years and customers have become accustomed to the convenience and ease of shopping online whenever the urge takes them. This means, however, that customers expect an Internet site to be available whenever they decide to buy. If the website is not available, then potential customers will simply find a competitor site that is.

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This means that your e-commerce site must be available 24/7/365. Downtime on your site can result in irreparable damage to your reputation as an e-commerce retailer as well as affecting your search engine rankings and overall perception of reliability which, once lost, may be impossible to regain.

A solution to this problem is e-commerce monitoring which is a service that instantly notifies you when your e-commerce site is unavailable, enabling you to take remedial action and restore service as quickly as possible. Imagine a situation where you have spent considerable time and money creating a marketing campaign and launching it only to find that your website has crashed while you slept or that your e-mail server is down preventing your clients from communicating the problem with you. You may also have prepared your site pages for search engine indexing, vital for search engine rankings, only to find that the search engine could not access your site at the required time resulting in loss of critical search ranking.

What is clear is that in such situations only your competitor can benefit, customer’s will not wait for your site to return but simply go the next competitor’s that is available. Even if a website is available, poor performance alone is enough to turn customers to your competition. Being able to intelligently monitor a website’s uptime and performance is, therefore, key.

Today there are various solutions to this problem. You can use a web-based monitoring service to track the performance of your website from a user’s perspective that takes into account all aspects of a user’s experience on your site – particularly its performance even when it is not down. Such services can also track performance from various access points around the globe which is important when you have an international market.

Software solutions are also available that monitor whether your website is available. Whenever a problem is detected they must be able to contact you in a variety of ways: e-mail, SMS message or IM message.

Frequency of monitoring is also an important consideration – if a site is checked only once per hour, for example, this may not detect problems quickly enough. In today’s highly competitive e-commerce market it is necessary to ensure maximum availability of your website and to be notified immediately if any problems occur – today e-commerce monitoring is a necessity to maintain competitiveness.

Get started now with e-commerce monitoring by ChangeDetect – http://www.changedetect.com/

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