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Colin Kaepernick defends move to protect personal brand

Colin Kaepernick says he isn't being greedy. At first glance, the decision by the San Francisco 49ers quarterback to apply to register "Kaepernicking" and five other terms with the U.S. Patent and Trademark Office might appear to be a play for cash.

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Colin Kaepernick defends move to protect personal brand

San Francisco 49ers quarterback Colin Kaepernick at a press conference at the Marriott New Orleans in advance of Super Bowl XLVII against the Baltimore Ravens.

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Lance Armstrong admits doping: Can his personal brand recover?

In trying to rescue his competitive career, Lance Armstrong may have made himself a marketing pariah for good.

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