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Josh Dreller of Visual IQ to Moderate Social Attribution Panel at Digital Analytics Association's Dallas Symposium

Panel to Showcase Best Practices to Overcome Social Media Measurement Challenges

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comScore Social Essentials? Enables Brands to Quantify Social Media Impressions and Incorporate Into Marketing Mix

RESTON, Va., July 26, 2011 — comScore, Inc. , a leader in measuring the digital world, today announced the global launch of Social Essentials?, a new social media measurement platform that helps brands quantify social media brand impressions and incorporate them int (2 hours ago)

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CIMM Launches Innovative Single Source, Three Screen Measurement Tests With Arbitron and comScore

Today, the Coalition for Innovative Media Measurement announced two independent, “proof-of-concept” pilot tests to measure three-screen users and their behavior with content and advertising across television, Internet and mobile. (16 hours ago)

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