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Mzinga launches updated marketing platform

Burlington, Mass.Social analytics company Mzinga Inc. has released a new version of its OmniSocial social media marketing and analytics tools that offers deeper targeting and branding capabilities.

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Social Media and Marketing

Improving the guest experience from the moment they book accommodation to the time they return home is something all hotels are striving for.

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Social Media and Marketing

Improving the guest experience from the moment they book accommodation to the time they return home is something all hotels are striving for.

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Print media still key to grocery sales success

Grocery retailers continue to rely on print circulars to promote sales, according to the results of a first-of-its-kind survey from media and marketing services company Valassis.

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Tools give SMBs more insight into social, mobile

Small businesses are looking for ways to compete against the 'big boys' in both the online and offline world. Social media and mobile marketing are two places SMBs are hoping to engage a larger consumer base, and new releases are poised to help.

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comScore Social Essentials? Enables Brands to Quantify Social Media Impressions and Incorporate Into Marketing Mix

RESTON, Va., July 26, 2011 — comScore, Inc. , a leader in measuring the digital world, today announced the global launch of Social Essentials?, a new social media measurement platform that helps brands quantify social media brand impressions and incorporate them int (2 hours ago)

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Social media the new key tool in selling books

BOOK publishers are facing upheaval as new technology threatens to derail the publishing industry but the sector is fighting back by using social media as a key marketing tool. (20 mins ago)

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