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comScore and GfK MRI Announce Collaboration on Product Offering that Combines U.S. Print Readership and Online

ComScore, Inc. and GfK MRI today announced a partnership to develop a new product offering that links Americans’ online media habits with print readership and other media consumption data, including product and brand usage, all in a single unified database known as comScore-MRI Fusion. (1 day ago)

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As Media Habits Evolve, Yellow Pages and Search Engines Firmly Established As Go-To Sources for Consumers Shopping

As local search habits evolve, a comprehensive study of consumer preferences on local media shows that an integrated approach to local advertising incorporating both print directories and online search media is the best path for businesses hoping to ring up sales. (10 hours ago)

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