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Evidon Named as Approved OBA Icon Provider by EDAA

Evidon, the leading digital marketing intelligence company, has today been named an approved technology provider of the OBA Icon? by the European Interactive Digital Advertising A

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Big Data in Asia Pacific, from the perspective of an Oracle CTO

Marketing intelligence company IDC expects Big Data growth in the Asia Pacific excluding Japan region to grow to be 42.6 percent bigger than it is in 2012. A popular buzzword for the year, next to BYOD and cloud computing, Big Data seems to be a recurring topic in technology circles.

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Warc says U.S. ad spending to increase 4.1% this year

London’U.S. ad spending will increase 4.1% this year over last year, according to marketing intelligence company Warc.

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Warc Global Marketing Index shows marketing budgets increasing

London’Global marketing budgets showed positive growth in March, according to the Warc Global Marketing Index , created by marketing intelligence company Warc in conjunction with World Economics. The GMI for March was 51.

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Visual IQ names Bill Muller as its first CMO

Needham, Mass.and#8212;Marketing intelligence company Visual IQ has named Bill Muller as its CMO, a new position at the company. For the previous nine years, Muller served as CMO at search engine marketing company iProspect. (1 day ago)

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