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How Attribution Helps Search Marketing Inform Other Channels

One of the many beauties of attribution management is the multi-dimensional nature of the analysis that it performs, and the extremely granular nature of the cross channel insights that it delivers to marketers as a result. (14 hours ago)

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Companies must evolve with technology, develop new services: MeritDirect Co-op

B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said Terry Jukes, president of B2B Direct Marketing Intelligence, a marketing services consultancy, on July 14. (39 mins ago)

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Procter & Gamble, McDonald’s, Omnicom and BBDO Worldwide Are the Most Effective Marketers in the World According to

CANNES, France—-Effie Worldwide and Warc, the global marketing intelligence service, revealed the results of the inaugural Effie Effectiveness Index in Cannes: the most effective marketers in the world. (6 hours ago)

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Kantar Video Partners with OpenAmplify to Make VideolyticsTM First to Track and Analyze Social Video Reactions

NEW YORK & ANNAPOLIS, Md.—-WPP’s Kantar Video is partnering with OpenAmplify to create Videolytics Social, giving marketers the ability to track online video ads and analyze the social discussion and reactions around the video. (9 hours ago)

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Hundreds of web content ideas with new Keyword Questions app from Wordtracker

Writers and search marketers need struggle no longer for article ideas. A new free keyword tool suggests great content ideas based on what people are looking for on search engines. Read the full story at (28 mins ago)

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Together, Campaigner and iStockphoto Help Email Marketers Get the Picture

Campaigner and iStockphoto Collaborate to Provide a 20% Discount on Images Selected From iStockphoto’s Library of Over Eight-Million Images (1 day ago)

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5 Legal Tips For Video Search Marketing

Video search marketing has exploded in the past few years. The problem is that most marketers today, especially those in small-to-medium businesses, have no idea what the legal issues with online video are. (7 hours ago)

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