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CIMM Launches Innovative Single Source, Three Screen Measurement Tests With Arbitron and comScore

Today, the Coalition for Innovative Media Measurement announced two independent, “proof-of-concept” pilot tests to measure three-screen users and their behavior with content and advertising across television, Internet and mobile. (16 hours ago)

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YouTube mobile video tops 200 million each day

YouTube said it is serving up more than 200 million videos daily to smartphones and other internet-linked mobile devices. (36 mins ago)

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