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Desire for fame scale can help advertisers

A Murdoch University researcher has developed a scale to measure a person's desire for fame which he hopes can be used by the marketing industry to tailor campaigns to a celebrity-obsessed audience.

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19 Patents Invented By Ingenious Celebrities

The United States Patent and Trademark Office has granted well over 8 million patents, so it would stand to reason that at least of few of them were authored by people with a certain degree of fame. Like Lawrence Welk, for instance. Yes, the '70s-era polka king was somewhat of a tinkerer.

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Potent anti-inflammatory from olive juice bids for functional food and beverage fame

Hidrox, which comes in powder or liquid form and is rich in free-radical-busting polyphenol hydroxytyrosol, is well-suited to food and beverage applications as it is heat stable.

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One Direction Troubles: Run-in With The Wanted, Sued By California Band And More

One Direction, Simon Cowell's British boy band, is heating up. The band's popularity is skyrocketing as the boys gain more and more fans worldwide. But with fame often comes troubles and One Direction has already had a few, one of them involving fellow boy band The Wanted.

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Carbondale filmmakers vie for Super Bowl fame

In this still photo from the 30-second video by brothers Austin and Maitland Lottimer, actors Jennetta Howell and Sean Warnecke meet at the beginning of a blind date. The video has been entered in a competition hosted by the chip-maker Doritos.

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Local filmmakers vie for Super Bowl fame

In this still photo from the 30-second video by brothers Austin and Maitland Lottimer, actors Jennetta Howell and Sean Warnecke meet at the beginning of a blind date.

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Manolo Blahnik Shoes Regain It? Status in Fashion World

Manolo Blahnik reached the height of fame with Sex and the City? before falling into the shadows of brash challengers. Now the brand has regained its position.

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