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Desire for fame scale can help advertisers

A Murdoch University researcher has developed a scale to measure a person's desire for fame which he hopes can be used by the marketing industry to tailor campaigns to a celebrity-obsessed audience.

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Do you want all your small-business apps in one place?

New releases from Zoho and Sage North America share a common theme: the desire to create integrated platforms where small businesses can run their business from one place.

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Youtube Gets Fans Closer To Lady Gaga

As the desire for user-generated content continues to climb, we are going to see more and more of this kind of thing: Celebrities using social media services like Facebook, Twitter and YouTube, allowing their fans to get closer to them, Continue reading (2 mins ago)

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Paoli Peaks beckons during frigid, snowpacked winter

PAOLI PEAKS, Ind. Looking out the window at a world covered in a fluffy layer of snow fills some people with a desire to curl up in front of a fire or under a blanket with a good book and a cup of hot cocoa. But for more intrepid souls, the snow calls them to pull on their warmest clothing and hit their neighborhood slopes with a sled or, even better, make the drive to Paoli for some skiing. (39 mins ago)

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