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For Display Ads, Being Seen Matters More than Being Clicked

SAN FRANCISCO and RESTON, VA, April 24, 2012 comScore, Inc. , a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

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comScore Earnings Preview

ComScore will unveil its latest earnings on Wednesday.

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AT&T AdWorks Online Audience Network Ranks among Top 5 Ad Networks, According to comScore

Leading digital research firm comScore has ranked AT&T* AdWorks among the top five online ad networks, according to comScore’s latest Media Metrix report. With its network of owned and operated web sites and partner inventory, AT&T AdWorks online audience network now ranks among the largest in the industry.

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Bizo, comScore partner for business-based metrics

Business marketers have more ways to analyze campaign performance. A new partnership between Bizo and comScore, creating the comScore Bizo Index, gives business-minded brands better access to buying segments. (23 hours ago)

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comScore Social Essentials? Enables Brands to Quantify Social Media Impressions and Incorporate Into Marketing Mix

RESTON, Va., July 26, 2011 — comScore, Inc. , a leader in measuring the digital world, today announced the global launch of Social Essentials?, a new social media measurement platform that helps brands quantify social media brand impressions and incorporate them int (2 hours ago)

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Google+ Breaks 20m User Mark: Comscore

Google+ has over 20 million users, excluding those who visited the Website from Android or iPhone smartphones, according to data researcher comScore. (13 hours ago)

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comScore and GfK MRI Announce Collaboration on Product Offering that Combines U.S. Print Readership and Online

ComScore, Inc. and GfK MRI today announced a partnership to develop a new product offering that links Americans’ online media habits with print readership and other media consumption data, including product and brand usage, all in a single unified database known as comScore-MRI Fusion. (1 day ago)

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