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Desire for fame scale can help advertisers

A Murdoch University researcher has developed a scale to measure a person's desire for fame which he hopes can be used by the marketing industry to tailor campaigns to a celebrity-obsessed audience.

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DuPont launches taste and texture dairy concepts

DuPont Nutrition & Health has launched the second in the series of Do more with Dairy? campaigns focusing on taste and texture.

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DraftFCB NZ named No. 1 Government Agency in the World

DraftFCB New Zealand has once again proven to be a world leader in advertising effectiveness, being named by the global Effies Awards forum as the most effective agency office in the world for Government and Non Profit social change campaigns.

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Yesmail helps marketers keep an eye on competitors

Yesmail Interactive has launched a new tool that enables marketers to track and analyze competitors' digital campaigns across any vertical and across multiple digital channels.

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Marketing Executive Mark Bilfield Joins Digital Agency Pomegranate as Partner and Advisor

Pomegranate , a leading full service digital advertising and creative agency, announced today that notable marketing executive Mark Bilfield, a driving force behind various campaigns for Nissan, Public Storage, P&G, Canon and Toyota, has signed on as a strategic partner and advisor to the firm. (5 hours ago)

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Trick-or-Treat for UNICEF celebrates 60 years of ‘kids helping kids’

NEW YORK, USA, 29 October 2010 This year marks the 60th anniversary of Trick-or-Treat for UNICEF, one of UNICEF’s most widely recognized campaigns in the United States. In honour of this anniversary, we’ve opened up the radio vaults and found this classic: ‘A Halloween Story: The Trial of Sergeant Bill.’ (1 hour ago)

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