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Desire for fame scale can help advertisers

A Murdoch University researcher has developed a scale to measure a person's desire for fame which he hopes can be used by the marketing industry to tailor campaigns to a celebrity-obsessed audience.

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Lawrence Skypes herself into new role

Jennifer Lawrence is at the forefront of best actress Oscar talk for her lead role in " Silver Linings Playbook ." But, as writer-director David O. Russell explained to the audience at TheWrap screening series Thursday night, he was so convinced she wasn't right for the role that he only had her audition via Skype.

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FBI: Cyberattacks grow as national security menace

WASHINGTON, D.C. — Cyberattacks are starting to eclipse terrorism as a threat to the country, say top officials from the Federal Bureau of Investigation, speaking before an audience of security professionals here at the GovSec Conference today.

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Young entrepreneurs offer peak into tech’s future

From a robot that scours the Internet translating its more esoteric gibberish into digestible narratives for consumers, to a telemedicine startup helping people with mental-health problems in rural areas, student entrepreneurs at this week’s DEMO conference in San Francisco gave the audience a mind-bending peek into the future of enterprise technology.

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AT&T AdWorks Online Audience Network Ranks among Top 5 Ad Networks, According to comScore

Leading digital research firm comScore has ranked AT&T* AdWorks among the top five online ad networks, according to comScore’s latest Media Metrix report. With its network of owned and operated web sites and partner inventory, AT&T AdWorks online audience network now ranks among the largest in the industry.

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Mixing the Sincerity of R&B With The Energy of Hip-Hop: The Foreign Exchange

The audience at The Foreign Exchange show Thursday night at the Crocodile can look forward an evening that mixes the sincerity of R&B with the energy of hip-hop to create something that they are unlikely to experience anywhere else. [ more ] (13 hours ago)

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Marketing With Online Video

Marketers have an array of digital tools to reach and engage with their audience today, but perhaps the channel best suited to exploit the Web’s multi-dimensional potential is online video. (23 hours ago)

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