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Winning at the place of purchase

In a world where snap judgements by consumers can make or break a brand, packaging form and aesthetics have a crucial role in deciding if the product will make it to the shopper’s trolley.

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A. Schulman to Highlight PE-Based Films at AMI’s Polyethylene Films Conference

A. Schulman, Inc. will highlight PE-based technical advances in films at AMI’s Polyethylene Films Conference in Daytona Beach, Florida on April 14, 2011. Â At this conference, Chris Kerscher, Marketing Manager – Masterbatch, United States, will discuss the Company’s latest developments related to enhancing the performance and aesthetics of PE-based films. (13 mins ago)

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