Login | New Member? Signup Free
ChangeDetect » News

Sony Wants To Let You Skip Commercials But Only If You'll Stand Up and Shout Brand Names At Your TV [Patents]

Patents As technology marches ever forwards, there are companies who will want to make sure advertising can keep up. That's why Sony filed a patent for next-gen ads that let you skip through them, but only if you yell a brand name at your TV. More »

Tags: , , , , , , , ,

CIMM Launches Innovative Single Source, Three Screen Measurement Tests With Arbitron and comScore

Today, the Coalition for Innovative Media Measurement announced two independent, “proof-of-concept” pilot tests to measure three-screen users and their behavior with content and advertising across television, Internet and mobile. (16 hours ago)

Tags: , , , , , , , , ,

AdGooroo, Acquisio Join Forces to Deliver Advertising Insights

Customers Benefit from Competitive Intelligence Combined with Cross-Channel Campaign Performance Metrics (10 hours ago)

Tags: , , , , , , ,

WOWIO, Inc. Issued Notice of Allowance For Patent Application Covering Advertising in eBooks

LOS ANGELES—-WOWIO, Inc. announced that the United States Patent and Trademark Office has issued a Notice of Allowance for a broad patent application covering a variety of methods for the delivery of ads in eBooks (7 hours ago)

Tags: , , , , , , , , , , , , ,