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For Display Ads, Being Seen Matters More than Being Clicked

SAN FRANCISCO and RESTON, VA, April 24, 2012 comScore, Inc. , a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

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