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Blue Ivy Carter: Not The First Of Jay-z's Trademark Blues

Nearly a decade ago, the hip-hop mogul found himself on the verge of finalizing a deal with Chrysler to create a Jay-Z branded Jeep Commander; the luxury SUV would have rolled off the lot with a sound system preloaded with all his songs, an interior swathed in butter-cream leather, and an exterior slathered in a patented shade called Jay-Z Blue.

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