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A PR idea that’s a dull idea!

I am a changed man. I started my career working for a UK PR agency, a pretty aggressive and fantastically innovative one at that. From my very first day until the moment I left, I along with my colleagues learned to reject, nay loathe, any creative channel that wasn’t PR. It was instilled in the agency’s ethos and ingrained in the team’s culture to favour PR above all else. (14 hours ago)

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