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Business Executives

press releasePress releases are a valuable source for learning about new product offerings by competitors.

Many companies publish press releases directly to their website.

Press releases are time-sensitive.

Companies who may not maintain other aspects of their website are certain to at least keep current the press release sections of their website.

For executives making critical business decisions, systemizing the collection of competitive information is crucial.

Competitive intelligence through the monitoring of competitor websites is really quite simple and can be delegated to an underling.

However competitor website monitoring needs to be timely and is best performed through automation.

Business executives use ChangeDetect to create multiple web page watchers, one for each major competitive player.

With ChangeDetect, well-informed business executives react more quickly to rival new product announcements.

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